Extending an end-to-end business solutions brand to targeted decision makers
Dassian delivers seamless, end-to-end solutions that simplify project management, cut operating costs, and ensure compliance. To grab the attention of Business Transformation Executives, Compliance Leaders, and Large-Scale Systems Integrators, Dassian targeted each persona with tailored, solutions-focused content, driving them to personalized landing pages within their ecosystem.
Produced while still social distancing during the pandemic, I developed the concept for and art directed this broadcast television spot for Piedmont Healthcare. Traditional video shoots were not possible, so I selected stock footage curated to create a cohesive production quality complimented by custom screen graphics and titles.
Dassian started with just a logo, a basic website, and a jumble of complex charts. Their integrated business solution was tough to grasp, so my mission was to break it down and make it irresistible to key stakeholders. I simplified the brand identity then oversaw the development of targeted user journeys through paid social, animated graphics, and immersive online experiences, making Dassian’s process clear and compelling at every touchpoint.
I developed a brand extension playbook to deliver tailored content to Dassian’s audience by identifying key personas and their unique needs. Through targeted paid social posts, I pointed decision-makers to customized landing pages, where I transformed complex process charts into digestible yet dynamic animations and videos. This approach showcased how Dassian's integrated business solution eliminates silos, boosts efficiency, and paves the way for future growth.
The project delivered outstanding results for Dassian. On social, they saw a 10% jump in followers, a 54% boost in engagement, and a staggering 6,373% spike in impressions. Their client base expanded, company value soared, and they were recently acquired by Omegro.
