Renovating the landscape of an outdoor services company
Yardsy is an outdoor services company with operations in the Atlanta and Nashville metro areas. Originally, the company was named Verdure Turf, and if you're confused about how to say that, so was the audience the company was hoping to engage. They needed a total refresh of their brand and wanted to be more memorable in a sea of yard and lawn service competition.
Produced while still social distancing during the pandemic, I developed the concept for and art directed this broadcast television spot for Piedmont Healthcare. Traditional video shoots were not possible, so I selected stock footage curated to create a cohesive production quality complimented by custom screen graphics and titles.
Leading the client though a renaming process, Yardsy was born. While I designed a new identity for the client, I also directed an illustration partner through the conception of "Skip," the new brand mascot that took on many iterations tied to both services and seasonal scenarios. Photoshoots were planned and directed rounding out a simple yet digestible brand toolkit.
To complete the overhaul of the brand, all stops along the customer journey were redesigned with the new assets in hand – including service collateral and a social media presence, all pointing to a brand new website supported by an SEO evaluation and a new thought leadership component under the moniker "Skip's Tips."
The new brand became a standout in the original Atlanta yard services market, and on the success of the increased customer base, this newfound growth enabled Yardsy to expand its reach into the Nashville area. Skip has continued to charm the lushest yards in both cities.
