Renovating the landscape of an outdoor services company
Yardsy, formerly Verdure Turf, is redefining outdoor services in Atlanta and Nashville. With a name no one could pronounce, they needed a bold rebrand to stand out in a crowded lawn care market. Now, they're unforgettable.
Produced while still social distancing during the pandemic, I developed the concept for and art directed this broadcast television spot for Piedmont Healthcare. Traditional video shoots were not possible, so I selected stock footage curated to create a cohesive production quality complimented by custom screen graphics and titles.
Guiding the client through a renaming journey, Yardsy was born. I crafted a bold new identity while collaborating with an illustration partner to bring "Skip," the brand mascot, to life through multiple dynamic iterations tied to services and seasons. Directed photoshoots and a streamlined brand toolkit brought the vision together into a cohesive, impactful identity.
I revamped every touchpoint in the customer journey—from service collateral and social media to a fresh website—backed by an SEO overhaul and the launch of "Skip's Tips," their new thought leadership platform.
Yardsy’s bold new brand made waves in Atlanta’s yard services market, driving a surge in customers and paving the way for expansion into Nashville. Now, Skip is transforming the greenest yards in both cities.
