Blended Family is a fine spirits company that wanted a brand identity for its inception. They approached me to help them bring their vision to life, a look and feel akin to murals and advertising you'd find in rural America – think painted typography on the sides of barns in the midwest.

After presenting a few concepts, the one that stuck was a complimentary mix of bold-yet-approachable san serif type and a flowing, gentile script that encapsulated the spirit of the brand's name – diverse elements mixing to create a harmonious balance. While I developed the look and feel of the identity, I also directed the wonderful talents of a watercolorist friend in creating flavor illustrations, and we landed on an evocative brand presence to work with in creating something both eye catching and intentional.

I designed the labels for the first run of four flavors along with supporting brand collateral for distributor packaging and marketing. As the company grew, they added an additional flavor in Espresso, as well as creating an umbrella company in the form of Oak Street Spirits, for which I also designed a complimentary identity.

With its mix of the highest quality ingredients and a meaningful packed in which to sell it, the brand has flourished since its inception and has become a staple in watering holes and package stores across the U.S.